NFIB Weekly News

NFIB Weekly News Small Business Marketing

Visa, Yelp To Partner On Small Business Advertising Push. (01/29/2019)

PYMNTS (1/24) reported Visa and Yelp “are pairing on an advertising initiative for U.S.-based small and mid-sized businesses (SMBs), eyeing increased presence on the latter’s local search service.” As part of the agreement, SMBs that use a Visa Business card to purchase $150 in Yelp ads “will receive an additional $50 for Yelp ads each month. That benefit can accrue up to an annual limit of $600 to help grow their businesses.” According to Visa Global Head of SME Business David Simon, “small businesses are at the center of our local communities and global economies, and we are delighted to work with Yelp to offer this benefit to U.S. Visa Business cardholders that will help increase their reach online,” adding that “we are committed to helping businesses thrive and expand their purchasing power through Visa’s fast, convenient and secure digital payment options.”